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One of the simplest and free ways to create an mp3 to play on your website is with the use of some software called Audacity. You can find this easily on Google. After downloading this free software, all you need is a microphone for your computer and you're ready to begin.

The first thing you'll want to do with Audacity is to click on File, then Save Project As...
and give this project a name. After that simply click on the rose colored circle and begin speaking into your microphone. Once you're finished click on Export as MP3... and give the file a name.
That's it!

So now you've recorded an audio file describing your product and/or the call to action. Adding an image of yourself or your product can help call attention to this audio.

Now there are a few websites that can help you with this whole process but may charge a small fee for the use of their hosting or software. Some of these sites and services are AudioGenerator by Armand Morin and Xiosoft Audio by Rick Raddatz. There is however a simple and free way to get this done. I've found that several freelancers on Scriptlance or other freelance boards can provide you the files you need and instructions for a very reasonable one-time fee. There are also a few sites online that you can find that provide these instructions too. Simply Google the term "audio play button" and you will likely find a few.

Congratulations on making the decision to step up the game and begin marketing with audio. You'll be amazed at how much more traction you get when you begin truly connecting with your market in this way.